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Onyx Scales
Core System 02

Ad Infrastructure

How we structure Meta & Google ads using advanced targeting and funnel flow to capture high-intent leads at the lowest cost.

Advanced Targeting Mechanics

We don't use generic "spray and pray" targeting. We use localized, high-intent targeting strategies to put your offer in front of people who are actually ready to buy.

  • Geofencing: Targeting specific neighborhoods or competitor locations.
  • Geo-Weather Targeting: Triggering ads automatically during severe weather (Crucial for Roofing/HVAC).
  • Lookalike Audiences: Feeding your existing customer data to Meta's AI to find clones of your best buyers.

The Funnel Flow

A click is useless if it doesn't convert. We architect the entire journey from the ad click to the final booked appointment.

  • 1. Ad captures attention with an undeniable offer.
  • 2. Traffic routes to a dedicated, high-conversion landing page (no leaky websites).
  • 3. Lead fills out a form or triggers a chat widget.
  • 4. Onyx AI instantly responds, qualifies, and books the lead.